The intimidating world of Reddit can be a high converting marketing hub for adult creators

If you have no experience on Reddit it can appear confusing if you have no background advertising on or navigating forum and thread based social networks. On the surface, Reddit looks like it has too many layers, in addition to the base rules to follow you also have to comply to the rules created by users to participate in their subreddits. Usually on social media you can expect to get interaction on your profile by using keyword rich terms that people can search for and find your posts with but Reddit throws the traditional experience out of the window and encourages you to participate in various subreddits in order to get a wider reach with your content. That doesn’t mean it’s bad; it’s just different!

Pick one or two photos or videos that you will use for your advertisements

Whether you will opt to market utilizing photos, videos, or GIFs you should pick one or two, it will help prevent you from providing too much free content as well as make it easier to select the photos or videos from your phone or computer. Now that you’ve selected the content you will be using, you are going to watermark it with your Reddit username. “u/WhateverYourNameIs” A majority of subreddits will ban users that watermark their content with a website link BUT your Reddit username is typically allowed and also encouraged. Many people will more than likely (unfortunately) scrape the content you post for re-post in different subreddits, for their own personal use, and sometimes even for catfishing. When you put your username on there it helps alleviate a majority of the problems that can come about from no watermark and it is easy to do since you are only using 1-2 pieces of content.

Where should I put my watermark?

I highly recommend putting the watermark somewhere that will cause the content to no longer be appealing if it were cropped out, so if you post a photo of your boobs put a semi-transparent watermark on the collarbone or right under a breast. You can learn more about watermarking and the benefits in Alice Skarys blog “Watermarking Adult Content: An Introduction.” To sum it up, the benefits of a watermark will almost always outweigh the time invested into putting the watermark on your content.

Create a list of your communities or utilize Reddits “My Communities” list

Whether you create a list of communities in your phone (with the link so you can easily click and open the subreddit) or you utilize the “My Communities” feature on Reddit (which can be found under the Home dropdown on desktop or the hamburger menu on the mobile app) use this list to very easily post in all communities you are active in. I prefer to create my community list in my phone because I separate the groups into sections; “Requires flair,” “Requires caption brackets,” “Does not allow self posts,” and “Requires external hosting,” are some of my lists in addition to my basic list of subreddits that don’t have any rules or requirements for the posts. I have these lists so I can easily manage my time and if I need to post quickly and efficiently I can skip over groups that don’t meet my needs at that time.

Vet your subreddits

How do you vet a group? Read the rules, make sure you don’t need to be verified to post (or if you’re okay with doing verification, get that out of the way before you start posting there) ensure you don’t have to put specific information in your title in brackets and that you are familiar with the process of posting there. You do not want to utilize a subreddit that makes you jump through too many hoops to post there because it will cause you to take a longer time posting and there is no guarantee you’ll make your moneys worth from marketing there. While verification is becoming more common in bigger groups with more users, remember that the verification process should not include things like free video calls, free content, or anything that is a financial loss for you.

External hosting for GIFs and videos

One of the biggest time suckers are subreddits that require external hosting and it is very common for GIF and video based communities. If you’re looking for external hosting for GIFs or videos, the most common websites used for these are RedGifs and Imgur. Using external hosting sites may be off-putting but they have an added benefit of you uploading your GIF or video content ahead of time and being able to access it when you join new communities, plus both external hosting sites actually have a good bit of traffic of their own and you may find yourself getting customer conversions from the sites themselves!

Make your caption / title something that can fit in any group

The easiest way to caption your photo, GIF, or video will be using a copy and paste that you quickly paste in and post so you can be on to the next post, that’s why when you’re coming up with your caption you should think of something that will provoke conversation and upvotes without “baiting” (as this is against a lot of subreddits rules) that will also fit into the various communities you are posting in. Asking questions will help to provoke comments or presenting “a challenge,” something along the lines of, “do you think you could handle all of this?” Since it doesn’t mention specific body parts or aspects of a niche, you’ll be able to get away with using this caption on your post in nearly every group.

Ensure your profile has a pinned post with links you are pushing customers toward

No matter what you are trying to up-sell, ensure that your profile has the links pinned so that when a potential customer clicks your profile they will see those links first and foremost. Reddit also has a pretty convenient linking feature now that allows you to highlight certain links on your profile but keep in mind some of the links to common adult sites aren’t allowed, so if you don’t use their pre-selected options I would not recommend putting in your own links.

Want more tips on growing your social media presence as an adult creator?

Whether you want a streamlined process or you’ve got the time to delve into crazy social media promotion, I’m more than happy to be your guide! Consider checking out my consultation options to dive deeper into growing your social media.